Influencer Marketing Lesson

Situation

Fanciful Ink Design is a small, boutique, high-end stationary company based in Nashville Tennessee that specializes in original, hand-drawn designs for invitations or special occasion cards. It caters to a target market of mostly more conservative and traditional women from ages 20-45 located in central Tennessee and is looking to increase reach among women across the southern United States with a fresh Instagram campaign (@fancifulink). You can learn more about Fanciful Ink Design on their website: http://www.fancifulinkdesign.com

You are the digital marketing manager for Fanciful Ink Design that reports directly to the Chief Marketing Officer, Laurie. Laurie loves creative ideas, but they must be backed up with sound reasoning. You have been tasked with finding a social media influencer to partner with as an integral part of the Holiday 2021 campaign.

Your team has narrowed down your choices of influencers to six possible candidates. You must make the final choice of the best influencer that you will use to launch your Holiday 2021 influencer campaign and defend your top choice with a logical explanation.

Click the button below to download a presentation including a short overview of each of the final 6 influencers. Feel free to head to their instagram page or website to dig deeper. 

Once you have made your choice text DUNCANNICOL223 to 37607 to join in on the poll. Then text in A, B, C, D, E or F (left to right) to make your final selection. The results of the poll can be seen live below!